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About EtherWire:

Where perspective meets impact: storytelling driven by insight and optimised by AI.

At Etherwire, we don’t chase trends—we craft narratives that resonate.

Driven by insight, grounded in research, and curated with ethical precision, our services are built for those who demand more than noise.

  • We don’t do gimmicks.
  • We don’t do clickbait.
  • We do depth—delivered through intelligent storytelling and AI-optimised content strategies.

Every campaign is designed to captivate the eye, engage the mind, and spark meaningful action.

For a discerning audience, we build experiences that are not just seen—but remembered.

What We Do

Wisdom-Driven Storytelling

We don’t just create content—we craft narratives with meaning, depth, and relevance. Our work spans diverse topics, each rooted in clarity and intent. We believe in building thoughtful stories that stand out and leave a lasting impression across the digital landscape.

Authenticity Over Hype

We avoid gimmicks and empty buzzwords. Instead, we deliver genuine, transparent communication that earns trust. Our focus is on real stories that speak to real people—curated with purpose and designed to resonate with thoughtful, aware audiences..

Clarity in a Noisy World

In an age full of distractions, we bring a clear voice to the clutter. Our storytelling doesn’t just fill space—it informs, inspires, and uplifts. We focus on substance, offering narratives that are intentional, focused, and grounded in deeper perspective.

What We Have Done

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The EtherWire Way

Step 1: Discovery & Alignment

Step 2: Strategic Narrative Design

Step 3: Asset Creation & Amplification

Step 1: Discovery & Alignment

Step 2: Strategic Narrative Design

Step 3: Asset Creation & Amplification

Built by EtherWire

Indian Heritage: The Wisdom Project 108: Reviving India’s Timeless Wisdom
A series that brings Bharat’s ancient spiritual and cultural legacy to life through cinematic episodes. Immersive dialogues with masters and scholars, the project blends 5,000 years of wisdom with modern storytelling.
SaaS Talk with the SaaS Squad
Is India the next SaaS superpower? SaaS Talk is your front-row seat to the rise of Bharat’s tech titans. Hosted by corporate leaders, angel investors, TEDx speakers, the series dives into the minds shaping India’s SaaS revolution. From founder journeys to billion-dollar blueprints, these episodes deliver unfiltered insights, real struggles, and winning strategies from the frontlines of innovation. It’s your playbook for SaaS success.
A bold series spotlighting unfiltered stories of guts, grit, and glory from India’s formidable women, with trailblazers supported by industry leaders like Prabhudas Lilladher Capital Group and Kotak Alternate Asset Managers Ltd., the series inspires women ready to leap, dream, seek direction, and founders rewriting the rules. Concept by EtherWire, boasting 1M+ views and a 65K+ follower network—Desi Dhaakad has established meaningful progress on UN SDG5 Gender Equality. Season 2 invites visionary women in Cybersecurity, AI, and Tech. Be heard. Be seen. Be Dhaakad.
A Community for Responsible AI, is now a growing movement. At FEAi, is a collective of users, developers, educators, technologists, ethicists, and everyday consumers—united by the mission: to ensure AI serves humanity, not harms it. As we recognise the risks—bias, misuse, and privacy threats—ethics must be central to AI’s future. This can be achieved through active dialogue and shared responsibility. There is more at https://forethicalai.com , you too can add your voice.
"Jyoti Rai, I was really in for a surprise when I came to the set. I was expecting a regular podcast recording. Instead this was theatre! Wow. You've really turned the dial a few notches in storytelling! Thank you for having me with the amazing Dr. Anupama Vaidya, (hc), F.IOD."
Preeti Vyas

Chairwoman & Chief Creative Officer at Vyas Giannetti Creative

"Jyoti is a rare individual. She is full of grit, positive attitude, multi-faceted, dot-connector & above all an ever smiling disposition. Although we worked for short stint together, but I cherish the time together & our continued association. I am sure she will turn what she touches-precious."
Samant Sikka

Investor Entrepreneur at Heart, Invest in Markets, Businesses, Products & above all People.

“It has been one of my great pleasures to be associated with Jyotii. We have worked on a number of projects together. She is the consummate professional, always has a clear focus and uses creativity to move things along. Other great qualities are reliability and taking ownership. I am a big fan.”
Steve Bernstein

Senior Managing Director, Lone Star Funds (Asia)

'Live wire' is the term that comes to my mind when I think of Jyoti. Whenever we met, there was this vibrancy, this spring in her step that made one instinctively reach out to her ideas and thoughts. She brings with her a rare combination of talent and passion that is for everyone to see and experience.
Sarita Bahl

Independent Board Director I Sustainability I CSR I Corporate Governance I Storyteller I Podcaster I ICF - PCC Coach I EMCC Sr Practitioner

Jyoti is a smart, aggressive and dedicated individual, never scared of challenges and gutsy enough to work past them......
Akshay Chinchalkar

Head of Research, Content and Corp Comm at Axis Securities

"Jyoti Rai, I was really in for a surprise when I came to the set. I was expecting a regular podcast recording. Instead this was theatre! Wow. You've really turned the dial a few notches in storytelling! Thank you for having me with the amazing Dr. Anupama Vaidya, (hc), F.IOD."
Preeti Vyas

Chairwoman & Chief Creative Officer at Vyas Giannetti Creative

"Jyoti is a rare individual. She is full of grit, positive attitude, multi-faceted, dot-connector & above all an ever smiling disposition. Although we worked for short stint together, but I cherish the time together & our continued association. I am sure she will turn what she touches-precious."
Samant Sikka

Investor Entrepreneur at Heart, Invest in Markets, Businesses, Products & above all People.

“It has been one of my great pleasures to be associated with Jyotii. We have worked on a number of projects together. She is the consummate professional, always has a clear focus and uses creativity to move things along. Other great qualities are reliability and taking ownership. I am a big fan.”
Steve Bernstein

Senior Managing Director, Lone Star Funds (Asia)